The SEO process is a combination of several strategies that is aimed at a common goal and that is to get a high search engine result page ranking. Sometimes due to the volume of work being done to the websites for optimisation purposes it takes a very long time before one strategy is being applied. This is the reason why it is best to keep a to – do list in your SEO strategy and having a concise list will help remind you on the different things or endeavors that you are supposed to undertake. The First in your list is to determine your keyword, keyword determination is a lot of work as because you have to research which keyword is relevant to your website and which is going to be a competitive keyword. Your keyword should be competitive because of the fact that such type of keyword will ensure you of a more targeted traffic if you ever reach your desired SERP ranking. Next in your SEO to do list is to create a web pages that are content rich. This is because of the fact that contents will allow you to incorporate the keywords that you have just chosen to utilise. Having the keyword in your content as much as possible without going beyond the spam criteria for keyword use will make your website noticeable and visible on that particular website. After which next in your list is to review your webpage and optimise each pages’ according to the keywords. It is here where you have to incorporate the web pages’ title and the different meta data in order to have the keyword present in the website or webpage. In addition, you have to use other HTML tags such as <H1> to denote the header text, in addition as much as possible include the keyword every time your paragraph starts.
After which the next step is for you to incorporate the different links to your website, this should include your internal links and to further optimise such internal link add a site map for your website. This thus will link your home page to another page in your website and then back to the home page.
You will also have to create external links for your website therefore the next step in your to do list is to submit your website search directories. You can also build your external links by submitting blog posts and articles to different websites. This includes already the setting up of a link exchange and link building campaign.
Finally, if everything in your SEO strategies has been set-up you have to create a monitoring system that will allow you to monitor your websites’ progress. Such SEO strategy will allow you to identify flaws in you SEO campaign and which could then help you fix or patch up such flaw.
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