About this site

A simple internet marketing account from the weird and wonderful world wide web, with a bit of rage thrown in for good measure.

This isn’t specifically internet marketing related, but it popped up on my computer today, and I laughed so much that I didn’t want to pass up the opportunity of sharing it with you.

Apparently Apple don’t have a very big budget when it comes to hiring writers.

Aluminum Keyboard Firmware Update 1.0

The Aluminum Keyboard Firmware Update will update the keyboard firmware on your aluminum Apple Keyboard.

Personally I thought the title was pretty self explanatory without having to be told that a keyboard firmware update, will update the firmware on my keyboard.

2 Responses to “Marketing: How Not To”

  1. Tehe, they must splash all their cash on visual designing and trend setting!

    I got this update the other day, the title was so simple it confused me!

    mark

  2. This is actually something Microsoft would write!

    Sally Lakeman

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