EggRage.co.uk

This is part 3 of the ‘How To Get Your Site Indexed’ Series – You can find all the other parts here.

Last time we set up the initial page, meta content, and added some images and adsense in for good measure. Today, we’ll review the site’s progress so far and add some changes and tweaks to improve its rankings!

Current Rankings

So I suppose we should start where we usually do, and that’s an update of how our 10 selected keyphrases are ranking now, and compared to how they were previously!

* Keyphrase – Current rank (previous rank) +/- change from previous rank
** N/A = Nothing At-all in the top 300

• Staffordshire Bull Terrier – 104 (N/A) +196
• Stafforshire Bull Terriers – 85 (N/A) +215
• Staffordshire Bull Terrier Puppies – N/A (N/A) +/- 0
• Blue Staffordshire Bull Terrier – 76 (119) +43
• Staffordshire Bull Terrier Puppy – N/A (N/A) +/- 0
• Staffordshire Bull Terrier Dogs – N/A (N/A) +/- 0
• Staffordshire Bull Terrier Pictures – 77 (N/A) +223
• Blue Staffordshire Bull Terrier Puppies – 15 (N/A) +285
• Blue Staffordshire Bull Terriers – 60 (116) +56
• Solid Blue Staffordshire Bull Terriers – N/A (N/A) +/- 0

So a total of 1,018 ranks higher up than last time overall.. which is good, but none of the keyphrases are on the 1st page of Google yet, which is all that really matters – so there’s definitely still a lot of work to do.

Additional Rankings

Interestingly though, the site has pulled in a whole load of other keyphrases that we weren’t actually targetting, and is ranking pretty well for them. I’ve listed the top 5 below, their current rank, and how many searches (approx) those phrases get per month.

* Keyphrase – Current rank – Approx number of searches per month (keyworddiscovery)

• Staffies – 11 – 390
• Blue Staffies – 4 – 31
• Blue Staffordshire Bull Terrier – 17 – 106
• Blue Staffie – 8 – 18
• Blue Staffordshire Terriers – 11 – 12

Now if you compare that to the search volume of our initial keyphrases covered in part 1, that’s not bad at all. I also cross checked this list and ran it through the Google Adwords keyword tool, which seems to think that these keyphrases receive significantly (about 4 times) more searches per month.

Adapting Our Goals and Targets

Now the sign of a good SEO campaign is one that adapts to its environment, so that’s exactly what we’re going to do. I’m going to swap out some of the keyphrases that are clearly going absolutely nowhere from our original list, and swap in these new phrase which we’re already doing well with, and could be seriously improved with a bit more of a push.

So here’s our new list below, the four which I’ve removed are all the ones which have been consistantly N/A since we’ve been tracking them, and I’ve added the top four new keyphrases from the above list.

* Keyphrase – Current Rank

• Staffordshire Bull Terrier – 104
• Stafforshire Bull Terriers – 85
• Blue Staffordshire Bull Terrier – 76
• Staffordshire Bull Terrier Pictures – 77
• Blue Staffordshire Bull Terrier Puppies – 15
• Blue Staffordshire Bull Terriers – 60
• Staffies – 11
• Blue Staffies – 4
• Blue Staffordshire Bull Terrier – 17
• Blue Staffie – 8

Changing and Tweaking The Site

At the moment, the site is actually performing ridiculously well in terms of Adsense revenue, since I launched it in October it’s made me about $100 with a clickthrough rate of 5%! (very high for adsense, average on my other sites is 1-2%).

The only problem with it is that I have a bit of a moral issue with it, I put Adsense to ‘help rankings’ not really to make money at all – and I personally hate sites like this one that are basically spam+adsense… so I fell bad poluting the internet even further. So to rectify this, I’m going to add more pages in an effort to give at least SOME value to users. In addition this should increase internal linking, which will help all pages, and increase how many pages we can have indexed.

The final thing which I’m going to do (have now done) is to convert the site to Wordpress. The reason for this is that Wordpress and Google are secret lovers, and a lot of my best ever SEO results have been from wordpress driven sites.

So here’s what it looks like now:

Notes On Wordpress

I used a free theme, no work required, and I’m only using two plugins: the all in one seo pack, and the google sitemap generator. It’s not pretty, but it doesn’t need to be. The most important part is that I kept the homepage content the same, and the meta content the same. We really don’t want any adverse effects from switching the site into wordress.

I should also note that using the google sitemap generator plugin I installed Google webmaster tools, and added the sitemap URL to it.

What’s Next

Well I’ve spent far too much time on this today already so I haven’t actually added any new pages yet, but I will be getting Nikki onto some more copywriting for the site over the next few days and then we’ll check back soon(ish) to see what happens!

No related posts.