Augmenting Our Links

Mon, Sep 14, 2009

Link Building



The latest report on Search engine algorithms is that search engines still look at links both internal and external as a good way of increasing your web pages’ page rank or even its search engine results page. With the growing population of websites being online daily there is also an increase in the competition among websites of same niche or same type of online business. Link building maybe a great way to earn page ranking but when everybody is doing it you need a new strategy or a creative strategy the will help you increase your lead in ranking with your other competitors. Link building strategies need not be totally scrapped rather it is supposed to be augmented by different styles of linking. The conventional link is that an external website will be linking to your website, this is then considered as one vote to your website. This is why many websites nowadays are trying to convince website owners with high page ranking to create a link going to their website. This may not be often attainable due to the fact that websites with high page ranking does not want to funnel its traffic to anywhere else which is done through the incorporation of an external link to the target website.
With the advent of Web 2.0 and the emergence and increasing popularity of social media networks many SEO companies and SEO consultants have resorted to utilising a technique called web referencing. This is a method where a target websites’ URL is published in the social media network, this is a classic example of the method spreading via the word of mouth but in this case via the click of the mouse. The process involves a person who has an existing account in a particular social media network will create a link to the target website by posting it into his comments page, shout out box or any features that the social media network is offering and where it allows the posting of links. With the link now published many people within the social media network can and may also recommend the same website which would then create a viral movement of the link from one individual comment box to another.

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