About this site

A simple internet marketing account from the weird and wonderful world wide web, with a bit of rage thrown in for good measure.

Archive for February, 2008

Managing Client Expectations

Saturday, February 23rd, 2008

Managing client expectations with regards to Internet Marketing can be a rewarding experience, but more often than not its a painful up hill crawl to get them to see that, what they want, and what they need, are two entirely different things.
Most often, this comes in the form of what key phrases clients want to [...]

Read the rest of this entry »

A Basic Introduction To Google Page Rank

Wednesday, February 20th, 2008

I don’t even know where to start with this one, Google is an absolute beast, and certainly not something that I take lightly when writing about ‘how it works’. Google Page Rank is relatively new in the world of search engines and is a very interesting addition the wealth of factors that decide where a [...]

Read the rest of this entry »

Optimising Alt Attributes

Saturday, February 16th, 2008

One of the most often overlooked elements of SEO (though I don’t really know why, given how much coverage it gets) is the alt attribute. You will notice that I am saying alt attribute rather than alt tag, because that is what it is. ‘Alt tag’ is used so often incorrectly, for there is no [...]

Read the rest of this entry »

SEO Stat Packages Part 2

Thursday, February 14th, 2008

Welcome back to part 2 of SEO Stat Packages, in part 1 I gave you an overview of Web Position Gold, traffic reports, link popularity, and search engine saturation. Today, we’ll take a look at Google Analytics, Xenu, and Google Webmaster Tools.
So lets get started!
After running all my reports from the previous post I move [...]

Read the rest of this entry »